These days, many years later, [SHOW ME THE FUCKING WORK!] still come(s) to mind every time I think we’re getting too long-winded in explaining why we did what we’re about to show you we did. After all, it’s basic human nature to grow impatient about seeing The Big Idea. Get on with it. It’s a picture, not a poem.
“Although it’s not uncommon for agencies to have framed ads decorating their hallways and lobbies, we don’t have any. The reason is simple: by the time we got around to framing an ad, we would already have newer ads, and since you’re only as good as the most recent thing you’ve done, the framed ad would not represent our “best” work. And so, according to the law of infinite regression, our best work would, by definition, be impossible to display. If you want to see good work, don’t look in the hallway, look on your desk. Hopefully you’ll see some there. If not, look on a desk near you.”—From the Employee Handbook of Crispin Porter + Bogusky (via Makin’ Ads: Framed ads)
there are lines, drawn behind, above, around and over everyone in an effort to figure out the place and time, the wrong, the right, the yours, the mine, and I’ll be damned if I feel like I will ever know anything, but if you don’t keep moving on that last hill, we’ll never know what’s on the other side.
In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak. (via 160over90)
I kind of love the way The Onion’s AV Club compiles its Best Of list:
Our main list of the year’s best albums doesn’t just appear out of thin air. It’s tallied from ballots by a group of writers, each of whom is given 100 points to distribute over their favorites. The maximum number of points a writer can award an album is 15; the minimum is one.
This “salary-cap” system lets writers really advocate for a particular release (even more so than a “10pts for #1, 9pts for #2, etc.” system would) and doesn’t confine them to an arbitrary number of entries. Really, really smart.
“A lot of people are saying why didn’t you change the name. The simple answer in the world we live in today is that’s the lazy consultant answer.”—
Paul Worthington, Head of Strategy at Wolff Olins. I think the lesson here is that as tempting as it is to type “FAIL” every time you see a a flat jpg of a new rebranding effort, sometimes a little more thought and context are needed.
You know how sometimes, you’re listening to iTunes on shuffle, and you hear a song come on, and you’ve never heard it before somehow, and it’s just this perfect little instrumental, and those maj7 acoustic chords sound like gifts from the heavens, and then this quirky little 8-bit melody comes in, and it totally makes the song, and you’re all like, “omg wtf was that?” Yeah.