A semantic, curated map of the places where Len Damico's attention tends to go.*

Jul 17, 2011
@ 9:34 pm

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The next time you’re presented with a re-brand and feel “stuck” with a “tired” mandatory, iconic element to incorporate, take a look at Ben Hulse’s evolution of the Canadian Olympic Team’s brand. The mosaic maple leaf is truly beautiful, and rewards a closer look with layer after layer of meaning. Truly, truly great stuff.

The next time you’re presented with a re-brand and feel “stuck” with a “tired” mandatory, iconic element to incorporate, take a look at Ben Hulse’s evolution of the Canadian Olympic Team’s brand. The mosaic maple leaf is truly beautiful, and rewards a closer look with layer after layer of meaning. Truly, truly great stuff.

(Source: underconsideration.com)